My philosophy to producing network promo demos: I don’t believe a demo has to be jammed together in under a minute.  People say producers only listen to the first 5 seconds or so.  That’s not exactly right.  Coming from personal experience as a producer, we stop listening after 5 seconds if the voice is not what we’re looking for.  If the voice is good, we listen to the end.

I think it’s important to have six distinct reads, and it must sound real.  It must sound like a promo that aired. 

Here are a few demos I’ve done, INCLUDING THE 2020 SOVAS WINNER FOR OUTSTANDING PROMO DEMO – GORDON GIBSON!

GORDON GIBSON

STEVE KAMER

ANTHONY MENDEZ

BERT THOMAS MORRIS

RANDY THOMAS

J.J. JURGENS

JACK DANIEL

TRACY LINDLEY

YINKA LADEINDE

CASSIE EWULU

JORDAN REYNOLDS

MATT FOGARTY

DUSTIN EBAUGH

EMMA O’NEILL

BRIGID REALE

IAN FISHMAN

GENEVIEVE BAER

LISA COSTELLO

NAZEEH TARSHA

JEN TOPHONEY

RACHEL WOHL

WENDY LANDS

JENNIFER SUN BELL

COURTNEY JONES

SARAH TROYER

JOEY KRAMER

AMBER CONNOR

ELLIOT SCHIFF

JOSHUA KANE

MIKE GORAL

MIKE BRATTON

DAN HURST

SHARON FEINGOLD

RATANA

AMI ANKIN

BRAD VENABLE

ANDY FIELD

CHRIS VALERIS

STEVE ZIRNKILTON

CARRIE OLSEN

LEAH MCCORMICK

JANET AULT

MATT BAKER

MATT COWLRICK

ZEKE ALTON

GORDON GIBSON

CHRIS MILLER

LAILA BERZINS

AMBER LEE CONNERS

KEVIN KILPATRICK

IAN JAMES CORLETT

CHRIS RICE

PETE DEMEO

ALAN ADELBERG

ALEXA KAHN

JASON SPISAK

BOBBI MAXWELL

NEIL WILSON

TEKE TABOR

LINSAY ROUSSEAU

JAMES MACPHEE

LILI WEXU

TIM FRIEDLANDER

MATT WIEWEL

RYAN STEPHENSON

LINDSAY MCDONALD

NATALIE MILLS

CHUCK MATTHEWS

DREW CARPENTER

EDDIE GARVAR

JACOB CRANER

SHELDON ROMERO–Spanish Demo

MARIA PENDOLINO

TIM PAIGE

JASON WATT

MARIE WESTBROOK

CHRIS ABELL

LIANE DE LOTBRIERE

CHRIS TURBIVILLE