My philosophy to producing network promo demos: I don’t believe a demo has to be jammed together in under a minute.  People say producers only listen to the first 5 seconds or so.  That’s not exactly right.  Coming from personal experience as a producer, we stop listening after 5 seconds if the voice is not what we’re looking for.  If the voice is good, we listen to the end.

I think it’s important to have six distinct reads, and it must sound real.  It must sound like a promo that aired. 

Here are a few demos I’ve done, INCLUDING THE 2020 SOVAS WINNER FOR OUTSTANDING PROMO DEMO – GORDON GIBSON!

GORDON GIBSON

 

STEVE KAMER

 

ANTHONY MENDEZ

 

BERT THOMAS MORRIS

 

RANDY THOMAS

 

J.J. JURGENS

 

JACK DANIEL

 

TRACY LINDLEY

 

YINKA LADEINDE

 

JORDAN REYNOLDS

 

MATT FOGARTY

 

DUSTIN EBAUGH

 

EMMA O’NEILL

 

BRIGID REALE

 

GENEVIEVE BAER

 

LISA COSTELLO

 

NAZEEH TARSHA

 

JEN TOPHONEY

 

RACHEL WOHL

 

WENDY LANDS

 

JENNIFER SUN BELL

 

COURTNEY JONES

 

SARAH TROYER

 

JOEY KRAMER

 

AMBER CONNOR

 

ELLIOT SCHIFF

 

JOSHUA KANE

 

MIKE GORAL

 

MIKE BRATTON

 

DAN HURST

 

SHARON FEINGOLD

 

RATANA

 

AMI ANKIN

 

BRAD VENABLE

 

ANDY FIELD

 

CHRIS VALERIS

 

STEVE ZIRNKILTON

 

CARRIE OLSEN

 

LEAH MCCORMICK

 

JANET AULT

 

MATT BAKER

 

MATT COWLRICK

 

ZEKE ALTON

 

GORDON GIBSON

 

CHRIS MILLER

 

LAILA BERZINS

 

AMBER LEE CONNERS

 

KEVIN KILPATRICK

 

IAN JAMES CORLETT

 

CHRIS RICE

 

PETE DEMEO

 

ALAN ADELBERG

 

ALEXA KAHN

 

JASON SPISAK

 

BOBBI MAXWELL

 

NEIL WILSON

 

TEKE TABOR

 

LINSAY ROUSSEAU

 

JAMES MACPHEE

 

LILI WEXU

 

TIM FRIEDLANDER

 

MATT WIEWEL

 

RYAN STEPHENSON

 

LINDSAY MCDONALD

 

NATALIE MILLS

 

CHUCK MATTHEWS

 

DREW CARPENTER

 

EDDIE GARVAR

 

JACOB CRANER

 

SHELDON ROMERO–Spanish Demo

 

MARIA PENDOLINO

 

TIM PAIGE

 

JASON WATT

 

MARIE WESTBROOK

 

CHRIS ABELL

 

LIANE DE LOTBRIERE

 

CHRIS TURBIVILLE